Our Work Brand Development

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Southern Queens Park Association

Since 1976, Southern Queens Park Association has coordinated and provided comprehensive programs for children, youth, adults, families and seniors in Southern Queens, New York.

As a grassroots organization with a strong recreational focus, SQPA needed an identity system that reflected its mission and encouraged community involvement. The strategic use of warm earth tones and a leaf motif in its branding establishes SQPA as “a place to grow.”

Having outgrown its former website, SQPA desired a web presence that would highlight its local residents, promote its programs and be easy to update. To accomplish these goals, we featured a carousel of community photographs, news and events modules, and a newsletter sign-up form on the homepage. We implemented WordPress’s content management features in order to help staff members easily maintain their new website.

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