“Country Boy’s” NumNum Sauce is a Southern-inspired grilling and dipping sauce guaranteed to enhance the flavors of your favorite meals.
Owner and product development scientist, Michael Lloyd, was looking for a versatile label design that would combine the southern sentiments of his sauces with the health-conscious taste sensibilities of higher-end food markets. Furthermore, the NumNum Sauce aesthetic needed to distinguish itself among its competition on market shelves and appeal to non-Southern consumers.
Our solution was to mix a clean and structured layout with a bold typeface and punchy colors. In an effort to appeal to two specific consumer markets, we created both white labels – think Whole Foods – and black labels – think Dean and Deluca – for each flavor. Featured here are the Mild, Hot, Mustard and Mustard Spice labels.
As taste-testers of NumNum Sauce, we can confidently say that the labels are as “numnum” as the product.