Milk Boy Lactation Cookies is a local business that sells bake-at-home frozen cookie dough with lactogenic ingredients to encourage milk production for new mothers. This Durham-based company was looking for a logo that represents its commitment to the health and happiness of moms and babies. They also wanted to stay away from the pastels and polka dots that are traditionally associated with baby products. Instead, they wanted a bold brand that appealed to its bold customers.
The Milk Boy logo incorporates a simple rendering of a happy, curly-haired baby with round, bubbly typefaces. The color scheme relies on a dynamic, true red that is balanced with a muted beige and grey. The baby icon is also used as a singular identifying mark for the business; he is the Milk Boy mascot. The sleek, clean white of the print pieces offers a sharp contrast to the red, energizing the brand’s style. Ultimately, the logo serves to position the company as accessible and cheerful, while still conveying professionalism.