The Foreign Exchange is a Grammy-nominated musical duo and long-time fan of the Kompleks Creative team. The duo is comprised of American rapper/singer/songwriter Phonte Coleman and Dutch producer/musician Nicolay.
The design direction for much, if not all, of The Foreign Exchange’s brand draws largely upon Nicolay’s cultural roots. Born in The Netherlands, it was important to Nic that the Swiss design aesthetic served as the visual foundation of +FE’s overall brand. Thus, the logo combines a slightly modified version of the Swiss plus with a classic Swiss typeface: Helvetica. In its structure, we maintained the clean lines and simplicity characteristic of Swiss design.
By drawing directly from Nicolay’s rich homeplace and the multi-genre sounds of the duo, we were able to develop a culturally- and musically-inspired identity that is recognized by fans worldwide.