Duke Graduate School came to Kompleks with a desire to strengthen their branding. Managing the graduate programs throughout the entire university, they needed a logo that would stand on its own, while being representative of all graduate programs.
We began with Duke Blue and a corresponding tint. The circular logo builds out from the Duke Graduate School’s mission to strive for excellence in academia. The book represents academic aspirations while the torch signifies the challenge of combining multidisciplinary scholarly fields. The pursuit for academic excellence is signified with the rays in the top left. The rays are also seen in the background of the print collateral; this is a very subtle design element that works to set apart the print documents for Duke Graduate School from other academic programs. The result is a logo that embodies the quality, distinction, and academic inclusivity for which the Duke Graduate School stands.