Beyu Caffe is an American coffeehouse, bistro and bar featuring everything from specialty drinks to jazz nightlife. Its cozy setting in the heart of downtown Durham positions it as “the place to be… you!”
To enhance the complete dining and entertainment experience and strengthen his company’s brand, Dorian Bolden, owner of Beyu, wanted to exhibit the essence of Art Deco and the freshness of the European coffeehouse across various print materials. Beginning with a set of business cards, we paid homage to coffee and whetted appetites through brown, red and yellow tones. Simple illustrations of iconic Durham cityscapes provided a sense of familiarity for frequent patrons.