Our Work Brand Development

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Alpha Kappa Alpha Sorority Inc.

Since 1928, the Alpha Zeta Omega Chapter of Alpha Kappa Alpha Sorority, Incorporated has been dedicated to upholding the pillars of service, scholarship and sisterhood in the Durham community.

The Alpha Zeta Omega chapter needed an identity that honored the foundation of its international sisterhood, while exhibiting pride in its Durham home. The logo implements the sorority’s colors — pink and green — and symbol — the ivy leaf. The integration of the Durham skyline reflects the chapter’s reach.

The logo was carried over into the chapter’s website design, which features key programs, an event calendar and videos. We implemented the CMS capabilities of WordPress in order to allow members to easily update the site with new information.

Working with Alpha Zeta Omega to develop brand elements reflective of its history and yet specific to its hometown ultimately helped raise awareness of its influences in the community.

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