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Why A Brand Matters

Published: May 29, 2012

The following article was originally published on Forbes.com. In one sense, perhaps the most important sense, a brand is a promise. Think of some top brands and you immediately know what they promise: McDonald’s, Coca Cola, Budweiser, Ford, Apple and ...

Branding 101: Five Tips for Solopreneurs

Published: May 25, 2012

The following article was originally published on Entrepreneur.com. Strong branding is critical in our ad-cluttered world. After all, you want to ensure that you're the first provider in your niche that comes to customers' minds. But what if your brand is, ...

9 Deadliest Start-up Sins

Published: May 15, 2012

The following article was originally published on Inc.com. Whether your venture is a new pizza parlor or the hottest new software product, beware: These nine flawed assumptions are toxic. 1. Assuming you know what the customer wants First and deadliest of all ...

Top 10 Rookie Mistakes for Entrepreneurs

Published: May 10, 2012

The following article was originally published in The New York Times. Many people who start businesses have little or no experience and just jump in. The author has created the following list of the biggest rookie mistakes: Keeping your rent as ...

The Good Intentions That Will Kill Your Business

Published: May 1, 2012

The following article was originally published on CNN Money. Whether it's trying to be great at everything or giving great service away for free, there are plenty of ways in which the best intentions spell business failure. The world is desperate ...

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